Copywriter
Advertising and Correspondence - 1913 style (what a book!)
FLIP THE PAGES
The publication is Advertising and Correspondence...
It's gotta be the publication on advertising every modern marketer should read.
Here's only seven subheadings from the book:
- Evolution of advertising
- Why the need for study of psychology arose in advertising
- Importance of appeal to imagination
- The necessity of conviction and persuasion
- The value of the "YOU" attitude
- Functions of the sales letter
- Attracting attention
... and that's only a slither of what's inside.
You'll find 18 chapters in all.
1913 - Heck, that's over 100 years ago!
The year of publication is 1913.
So then -- what's changed in 100 years in the field of influence and persuasion?
Not much. Not much at all as far as the immutable laws of advertising are concerned.
Ah yes -- the medium has certainly changed. But the core elements of advertising have not.
We still need a message. We still need a market. And we still need a media to deliver the message.
I found it by chance
Anyhow, I found this old publication quite by chance.
And the two people I need to thank are:
Michael Senoff of http://hardtofindseminars.com (the biggest collection of FREE downloadable mp3 interviews about marketing).
Joe Vitale of http://mrfire.com (the gooroo the gooroo's go to about copywriting).
What do I owe them a big 'thank you' for?
Because I went to Michael Senoff's Hard to Find Seminars web site and found the interview with Joe Vitale...
After re-listening to the interview again (it's amazing how you will pick up something new on a second or third listen) I heard Joe Vitale mention the name GEORGE HOTCHKISS as one of his favorite authors on the topic of advertising.
Better look that name up
'Hmm' I'm thinking to myself 'better look that name up.'
After all -- if somebody of the ilk of Joe Vitale mentions a past name of 'greats and favorites' in the field of advertising, copywriting or marketing -- I want to know about them too.
So I did what you would do -- I Googled it.
And that's how I found the 1913 publication which includes George Hotchkiss on advertising.
What a find!
Now if you want to visit the host page of the same publication and download it for free (as I have done)...
Then you simply need to visit archive.org at the unique link below:
===> https://archive.org/stream/advertisingandc00harmgoog
After you think to yourself 'what a find!' -- why not send me a comment and let me know what else you find at archive.org.
It's a secret gold-mine of good stuff!
Leave a comment below.
The Neuropsychology of Self-Discipline (Model of Motivation)
Yep! This makes good sense -- but why are we allergic to that word #discipline ?
http://t.co/Z8sGddXTfp pic.twitter.com/ZeIju5dxY7
— Mike Searles (@WebcastWords) May 26, 2015
Baby Change Challenges (as told by a Dad)
Feature article published May, 2015Mamamag, Melbourne, Australia
Mike Searles is a writer available for hire - need writing NOW?
[Interview] Internet business success with Sylvie and Michel Fortin
Internet Business Success Story
Michael Searles interviews
Sylvie and Michel Fortin
Net Business Training Specialists
Michael Searles interviews
Sylvie and Michel Fortin
Net Business Training Specialists
Audio Interview - Part One
Success Net Story Interview Part 1 of 2
Audio Interview - Part Two
Success Net Story Interview Part 2 of 2
Chills of Inspiration
It's true -- this interview gave me chills of inspiration.
I literally could not wait to play back our candid one-on-two telephone call with Canadian husband and wife team Sylvie and Michel Fortin.
The content is THAT good. The interview is produced into a total of eighty minutes of streaming audio split over forty minute editions.
They are the 'Real Deal'
After talking to Sylvie and Michel Fortin for eighty minutes I was convinced they are the 'real deal' when it comes to having a successful business on the net -- and for showing you how to do the same.
In the case of the Fortin's it's not just one business but several.
They cover everything from being young, broke and without work all the way through to being the multimillionaires they are today.
NOTE: During and toward the end of the interview the website www.SuccessChefSystem.com is mentioned. This page is no longer live. Instead, visit www.SuccessChef.com
UPDATE: 2015 A sad postscript to this story: Sylvie Fortin lost a long battle with cancer in April, 2015. Condolences to Michel and families. R.I.P Sylvie .. you made a personal impact on me.
UPDATE: 2015 A sad postscript to this story: Sylvie Fortin lost a long battle with cancer in April, 2015. Condolences to Michel and families. R.I.P Sylvie .. you made a personal impact on me.
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