Launched April, 2011 the book contains 150 fuss free recipes, enabling consumers to complete their weekly shop at ALDI within a restricted budget.
The weekly shop was always a battle for Bronwyn; her frustration with the time and money spent at different supermarkets inspiring her to set herself a challenge.
“I wanted to find a more cost and time effective way of feeding my family an appealing variety of wholesome and tasty meals,” says Bronwyn.”I’ve developed enough recipes to cook a different meal every night for more than two months, and I’ve included a number of tips on how to shop more efficiently and save money each week."
“The book has been more than a year in the making, with countless hours spent in the kitchen testing and re-testing each recipe, all the while keeping the project a secret from my family and friends even as I tested the recipes on them.”
Stefan Kopp, ALDI Managing Director – Buying, says ALDI is delighted to be able to assist Bronwyn in living her dream of becoming an author.
“We are proud to support an everyday Australian who recognizes the true value of shopping at ALDI – and we hope this provides inspiration for Australian families,” he says.
Along with ALDI’s website which lists all products and prices online, the cookbook will enable customers to create a meal plan and budget each week.
The book retails for $AU9.99 and is available in all Australian ALDI stores until stocks last.
Netlink: http://www.aldi.com.au
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